HeinEkeN THE Social SWAP
Heineken teamed with Jill Scott MBE and Gary Neville to take part in a social experiment entitled, ‘The Social Swap’, where they secretly swapped their social media accounts for five days to expose the toxicity and bias towards women in the football. Even with Gary tweeting from Jill’s account, it still received 5 times more sexist responses than Gary’s!
Creative Direction
A collaberation between Edelman & LePub
Social Film
